4 Simple Store Display Tips
How to Choose The Best Display System For Your Store.
Harry Gordon Selfridge, the retail magnate who founded the London-based department store ‘Selfridges’, revolutionized shopping by promoting the notion of:
Shopping for pleasure
rather than necessity.
Selfridge once said:
“Whenever I may be tempted to slack up and let the business run for a while on its own impetus, I picture my competitor sitting at a desk… thinking and thinking with the most devilish intensity and clearness, and I ask myself what I can do to be prepared for his next brilliant move.”
Selfridge understood that in order to stay competitive and successful throughout the years, a store needs to stay fresh, interesting and appealing.
Every store owner must create an environment that will attract and keep the attention of shoppers. It was true in 1909 when ‘Selfridges’ opened to the public, and is even more relevant and true in today’s competitive retail environment. That’s why now more than ever, it’s crucial to choose the most appropriate retail display system for your store.
But then comes the million dollar question: How? How to choose the best display system that will accommodate your design aesthetic,
your product needs and most important- increase sales.
In order to help you answer this question, here are 4 simple tips:
1. Retail Store Image
The image of your store is of utmost importance when it comes to choosing the right display solution. Whether you own a high-end boutique, a mid-range store or a low-cost discount store, you need to make sure you design your in-store space accordingly. For example: If you want to create an upscale environment for your clothing boutique, your clothing displays must reflect your store image and contribute to the atmosphere of your store as well as highlight your merchandise. Also, when it comes to marketing your store, it’s all about defining your target customers: different customers have different needs. For example: If your store is aiming for an older demographic, say high income 55 to 65 year old shoppers, you should consider using display solutions that will keep the merchandise at least three feet above the floor, so it is easily accessible, no bending required.
2. In-Store Traffic
In-store customer traffic, whether high or low is an important factor that needs to be taken into consideration when deciding upon the right display system for your store. For example: High levels of customer traffic, will require designing your store space in a way that will make it easy for your customers to get around and keep browsing. So you need to make sure you are using retail display systems that will allow that. You also need to create an aisle space that is narrow enough to slow customers down to look, but wide enough to be comfortable, safe and also accessible for customers with disabilities and special needs. Remember! An effective store layout directs your customers to where you want them to go and can increase sales.
If you frequently change your in-store design, you need to take that into consideration and purchase some modular display units that can be easily reconfigured to accommodate changing merchandise requirements. This way you are investing in a long term solution that will see you through many seasons.
There are many modular retail display solutions available that can be re-purposed or re-positioned, allowing you to redesign your store every once in a while with minimum cost and effort. For example: If you own a clothing store, and suddenly find yourself with less T-shirts and more jackets in stock, a modular display system will allow you to easily replace shelves with hang rails (and vice versa).
Last but not least is the functionality. It’s important to know what works and what does not for different types of merchandise. You might find an affordable, decorative display system that seems perfect for your store image, but once assembled, you will find that the display system you purchased is not compatible with the type of merchandise you are selling. Imagine delicate, elegant glass shelves, hanging gracefully from the ceiling supported by nothing but stainless steel cables. Beautiful, right? Right. But that’s the wrong question. What you should really be asking is: Are these beautiful suspended shelves compatible with the merchandise I’m selling in my store? Can they support the weight load required, are they the right scale for the products? That’s why it is extremely important, to find an experienced store fixture supplier, that can advise you and will make sure the end result is effective for your store type & merchandise.
So now it’s time to get to work, and transform your retail space into a friendly welcoming place, by strategically choosing the perfect display solutions for your store.
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